We live in SEOville, USA, drink only from the fountains that produce the highest ROI, and dine on warm leads. Our goal is to help Optimizers, Agency Owners, Freelancers, Single Moms, Corporation Owners, and you through the complex world of internet marketing.
A search result’s organic CTR is simply the number of clicks a result receives, divided by how many times it appears on a search engine result page (also known as...
As of 2022, this will be the year when you will put a higher emphasis on the user’s search intent and behavior over anything else. As people’s search intents and...
Google announced a new algorithm called Passage Indexing recently. If you haven’t heard about it, listen up! You can benefit from using Passage Indexing if you’re like us and have...
Google rolled out an algorithm update in December 2021 that has proved to be the most significant local search update in the past several years. Google confirmed the update a...
Google My Business is a wonderful tool. Leads will come pouring in if you are able to dominate the local market. However, one day, you check it… and all of...
It is likely that one of the best marketing books on this list will change and improve the way you market. A list of best-books in marketing would likely include...
![The Essential SEO Content Writing Checklist [12-Points]](https://yrocconsulting.com/wp-content/uploads/2021/09/The-Essential-SEO-Content-Writing-Checklist2.jpg)
Chances are, if you are in the business of writing, SEO, or lead generation, or if you have explored digital marketing for your business, you’ve probably heard the term ‘SEO...
What are Keywords (and Keyword Intent)? Search engines deliver a list of relevant web pages on a Search Engine Results Page (SERP) when an individual searches on a search engine...
The Best Word Press Popup Plugins Popup plugins for WordPress let you get the most out of your site. Your website, your brand, and your services can increase the return...
If Google doesn’t index your website, you will be invisible – you won’t show in any search questions. Subsequently, you won’t get any organic traffic. We’ll help you sort out...
![New To SEO? [Updated 2021]](https://yrocconsulting.com/wp-content/uploads/2021/01/seo.jpg)
Are you considering SEO but feeling a little queasy? As a professional SEO company with multiple SEO professionals staffed, we help companies make their sites better adhere to Google’s algorithms...
Ranking Factor Background Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part...
All public-facing websites should evaluate and consider compliance with ADA laws related to their industry. That is, your website should aim to be accessible to users with a disability. Failure...
Leverage Google and all the FREE services they provide with Authority Stacking! A Google Authority Stack, or Google Drive Stack, is when Google products like Docs, Sheets, Forms, Slides, etc....
Take a look at this very interesting industry study done by HubSpot and Outbrain regarding click-through rates (CTR). These two powerhouse marketing agencies teamed up to analyze 3+ million headlines....
This is a followup to a previous post about creatively writing headlines. We had a number of people let us know that although the information is good, most running agencies...
In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These...
After the keyword research and competitive analysis, you just spent 3 hours writing a great blog for your website – with a 10-minute snack break and a two 5-minute potty...
Page titles and headlines are key in the world of search engine optimization; using the proper keywords and the E-A-T method are both incredibly important. So let’s add to that...
It’s interesting to watch the ranking priority changes Google makes after various core updates. Google threw a huge update at us on May 4th- right in the middle on their...