With a desire to break into a new market and outrank the big boys, this company sent their Google and SEO questions to Yroc Consulting. See how our team went head-to-head with the IRS and outranked a .gov website!
Out Performing
the Internal Revenue Service in Rankings
39.6%
of All Clicks from Users
604%
Cash-on-Cash Return
Background
This featured client, led by a premier Certified Tax Resolution Specialist, has provided superior tax resolution services to clients in across the nation for decades. They go head-to-head with the Internal Revenue Service on your behalf, tackling your tax problems, and have saved clients hundreds of millions of dollars to date.
The Problem
This IRS problem-solving company was a household name in a major metropolitan area in Illinois for years, as one of many tax companies offering resolution services. As most service industries have, there are ‘big boys’ in the market that dominate key search results. In the case of industries providing IRS tax help, search results are competing against the US government’s Internal Revenue Service itself – not just on a local level, but on a national level as well.
The desire was to grow their online presence and brand by breaking into the northeast market. This would require starting with a blank slate – no office, no website, no Business Profile. They knew Washington state was prime real estate and was then in search of a website development company that could provide SEO services at lightning speeds.
The Solution
In response to the challenge of establishing a robust online presence in the Northeast, the company partnered with Yroc Consulting, a leader in digital marketing and SEO solutions. Yroc Consulting began with an extensive analysis of the competitive landscape, performing detailed keyword research to understand the market dynamics, as well as strategies for specific KPIs and goals. Armed with these insights, the Yroc team undertook extensive web presence processes, including a user-friendly website, a new Google Business Profile, and a complete CRM with a chatbot. This set the stage for enhanced visibility and engagement.
Results
The implementation of a targeted SEO strategy by Yroc Consulting brought about remarkable results that far exceeded initial expectations. Within just a few months of the SEO overhaul, the company experienced a significant upswing in key performance indicators such as click-through rates, site traffic, and impressions. More importantly, these enhancements translated into tangible business outcomes through online conversations and phone calls, which were the main metrics of success for the client.
The strategic SEO initiatives, along with the expert sales team on the client end, achieved a close rate of 20%, reflecting the high quality of leads generated through improved online visibility. This success was underscored by an extraordinary SEO Return on Value (ROV) of 491.88% and a Cash-on-Cash Return (COCR) of 412%, illustrating the high efficiency and profitability of the SEO investment. Given the lucrative nature of the tax resolution industry, where a single client engagement can yield around $8,000, these metrics represent a substantial financial gain. By February, the Gain From Investment escalated to $28.8K, with the COCR further increasing to 604%.
This outstanding performance not only solidified the company’s foothold in the competitive tax resolution market but also eliminated the need for costly paid advertising, maximizing the client’s return on investment and establishing a strong foundation for sustained growth and market leadership.
These results highlight the effectiveness of Yroc Consulting’s SEO strategies in delivering not just improved search rankings, but also significant financial returns and business growth.