Take a look at this very interesting industry study done by HubSpot and Outbrain regarding click-through rates (CTR). These two powerhouse marketing agencies teamed up to analyze 3+ million headlines. Their goal? To figure out WHY people click on certain titles. One of their findings really stood out: They found that titles with [brackets] or (parentheses) got 38% more clicks than titles without them. Here’s an example from the study: A Look Inside Digital Storefront’s Evolution [Interview] Why Does This Work? So, why does this work? According to the authors of......
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Internet Marketing Tips & How-tos, Lead Generation |
August 8, 2020
5 Quick Idea Generators: The Best Inspiration for your Headlines
This is a followup to a previous post about creatively writing headlines. We had a number of people let us know that although the information is good, most running agencies...
Lead Generation |
July 11, 2020
7 Pillars to a Successful Lead Generation Campaign
In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These...