A search result’s organic CTR is simply the number of clicks a result receives, divided by how many times it appears on a search engine result page (also known as “impressions”). Calculating your organic CTRs can assist in determining just how valuable each rank position is to your site, since no rank is created equal. Furthermore, you can estimate organic web traffic – for example, a drop from position two to eight may result in a 40 percent drop in traffic for a keyword. There are over 270 million visitors per month......

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