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The Art of Primary Keyword Selection for Your Website

The Art of Primary Keyword Selection for Your Website
keyword research

Let’s dive into a topic that’s crucial for anyone looking to boost their website’s visibility and traffic: finding the perfect primary keyword to target for each page on your website. It’s not just about throwing in a bunch of keywords and hoping for the best. It’s about strategic selection and understanding the nuances of keyword research. So, let’s break it down.

Why Focus on a Primary Keyword?

Before we get into the nitty-gritty, let’s talk about why each page on your website should target one main keyword. Think of your website as a library. Each book (or webpage) should have a clear subject (or keyword) that it’s about. This helps search engines understand what your page is about and, more importantly when to show it in search results. Regular keyword research is like keeping your library updated – it ensures you’re always in tune with what your audience is searching for.

The Protein Powder Dilemma: A Case Study

Let’s put this into perspective with a real-world example. Imagine you’re writing a post about the best protein powders. People could search for this in various ways:

  • what is the best protein powder
  • best protein supplements
  • best protein shakes

Now, the million-dollar question: Which one should be your primary target? Or is there a better option you haven’t considered?

The Magic of Online Tools

Enter Semrush, Ahrefs, Neil Patel’s keyword thing he built, Mangools, or any other online keyword explorer tool. These tools are like having a crystal ball that shows you how people are searching for a topic. Here’s a simple way to use it:

  1. Search Your Topic: Type in your potential keywords related to the topic.
  2. Check the Parent Topic: Many will also show you the ‘Parent Topic’ for these keywords. This is often a broader and more popular way people search for the same thing.

The Parent Topic, or General Topic feature is a game-changer. It helps you identify not just any keyword, but the most impactful one. This is the keyword that’s likely to bring in the most traffic because it’s how most people are searching for your topic.

But Wait, There’s More!

While online tools are fantastic, don’t put all your eggs in one basket. Here are a few more tips to refine your primary keyword selection:

  1. Understand Search Intent: Make sure the primary keyword aligns with what your audience actually wants to know. If they’re looking for buying options, “best protein powder” might be more appropriate than “what is protein powder.”
  2. Look at Search Volume and Competition: A keyword with a high search volume but astronomical competition might not be the best choice for a smaller website. Balance is key.
  3. Consider Long-Tail Keywords: Sometimes, targeting a more specific, longer keyword (like “best protein powder for weight loss”) can attract a more targeted audience.
  4. Keep an Eye on Trends: Use tools like Google Trends to see if certain keywords are gaining or losing popularity. This can help you stay ahead of the curve.
  5. Content Quality is King: No matter how good your keyword is, if the content isn’t valuable, it won’t rank well. Ensure your content is informative, well-written, and engaging.

Wrapping It Up

Finding the right primary keyword for each page on your website isn’t just a one-time task. It’s an ongoing process of research, analysis, and adaptation. By focusing on the most effective keywords, understanding search intent, balancing search volume with competition, and ensuring high-quality content, you’re setting your website up for success.

Remember, SEO is a marathon, not a sprint. It takes time, patience, and a lot of tweaking. But with the right approach, you’ll see your website climb up those search engine rankings. Happy keyword hunting! 🚀🔍

How To Get Ahrefs Free Trail in 2024 (Step by Step)

1. Go the Ahrefs Official Website

a. Visit the Ahrefs official website via this link.

b. You will see the “Sign up for Ahrefs” button right in the center of the screen. If you wish to buy their product, click on it.

c. Click on “Ahrefs Webmaster Tools” just below the sign-up button to claim the webmaster free tool.

2. Sign Up

a. Click on the “sign up for free” button to move forward.

3. Sign Up With Your Suitable Option

a. You will have to enter your email address in this step.

b. You can also do it automatically by using the “Sign up with Google” or “sign up with Facebook” options.

c. Whatever option you choose, don’t forget to check the Terms & Conditions box. Once done, hit the “sign up for free” button.

4. Confirm Your Email ID

a. Ahrefs will send you a confirmation email.

b. Check your inbox and click on “confirm mail” to activate your Ahrefs account for free.

5. Enter Your Details

a. You need to enter your name in this window and assign a password to your account.

b. You can enter our blog’s name in the “where did you learn about Ahrefs?”

c. Hit the “Continue” button to move to the next step.

6a. Import Or Add Your Project

a. In this step, you need to add your project (website)

b. You can either automate the process by connecting your Google search console or do it manually. Click on “Import” or “Add Manually” based on your preference.

6b. Adding Project Manually

a. If you’re going to add the project manually, this step is for you.

b. You need to Fill in details related to your website in this window.

c. Once done, click on “Continue.”

7. Verify Ownership

a. This is the final step, and you have to verify your website’s ownership in this step.

b. You get four options to do so. Google Search Console is the recommended one. We recommend it too.

c. If you don’t have a GSC account yet, you can try the other three options.

d. Once done, hit the “continue” button.

 

And you’re done! Now you can use the Ahrefs webmasters tools like site audit and site explorer for free.

ahref keyword explorer

Keyword Explorer

Targeting the right keywords is the backbone of any SEO campaign. With the Keyword Explorer tool, you can find great keywords for your website. Not just that, You can study their ranking difficulty and estimate their traffic potential with this tool.

  • Grand database of 7 billion keywords which is updated each month.
  • You get access to keyword data from over 170 countries.
  • Estimate keyword volumes for multiple search engines (Google, Yahoo, Youtube, Bing, etc.)
  • Shows you keyword difficulty score; it is a score for the difficulty of ranking your keyword with reaction to top-ranking pages.
  • The only tool to show the estimated keyboard clicks
  • See the return rate, paid clicks percentage, Clicks per search, etc.
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