You might ask, “Why is local SEO important?” if you’re not familiar with SEO. We’ll discuss a few reasons why local SEO is so crucial in the following paragraphs.
Yroc Consulting offers a long list of services, and it’s hard to imagine how all of them will integrate to benefit your business. Your local search engine optimization campaign will positively impact your business.
Over the past year, the number of searches including “near me” has grown twofold. In turn, this means that having an easier way to locate local businesses is becoming increasingly popular.
Furthermore, 72% of consumers who performed a local search on a search engine visited a store within five miles. Thus, local SEO gives even more reason to optimize your website since it shows that consumers make decisions based on location and how nearby they are to a business offering what they’re looking for.
Local SEO is the best way to ensure your business appears in search results for your target audiences.
Here are some of the other benefits of local SEO as well as some reasons to adopt local SEO services:
The importance of local SEO # 1: It’s measurable
The benefit of local SEO is that it is trackable, so you’ll get constant updates on the progress of your campaign.
You can track your local SEO performance using platforms like Google Analytics and other web analytics platforms so you can edit things that aren’t benefitting your campaign.
In addition, the fact that local SEO can be tracked is an important factor for testing, learning, and growing your campaign over time.
The importance of local SEO # 2: Google My Business results look incredible
A local business must first and foremost be competitive in the search engine results. In addition to your organic ranking, local SEO offers the opportunity to land a spot in the local SEO 3-pack.
A map pack appears on top of search results, so your business will be visible right away.
The importance of local SEO # 3: It increases traffic to your website
Due to the fact that you will be visible on search engine results pages, you will see an increase in traffic to your website.
GMB profiles allow users to view reviews that customers have written about your business and provide direct access to your website.
By making your website so easy to find online, you will see an increase in website traffic.
The importance of local SEO # 4: It attracts foot traffic to your physical location
In addition to bringing more foot traffic to your location, local SEO solutions will increase online visibility.
A large number of people search for “restaurants near me” with the intention of visiting a nearby restaurant. This gives you the opportunity to show up in search results and entice them to your physical location.
The importance of local SEO # 5: It allows you to beat your competition
The map pack won’t include your competitors if they don’t claim their businesses in Google My Business.
However, you can easily get ahead of your competitors by claiming your GMB page.