Results-Driven
Local SEO Services


Local SEO services can ensure that your customers find you locally, and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic, and in turn, miss out on sales. If you’d like to speak with a local SEO specialist, you can reach us at (903) 300-LEADS.

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Local SEO Services: What Is Local SEO?

What is local search engine optimization (SEO)? Local SEO is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more local customers, and of course — earn revenue.

Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results for customers in close proximity to your business.

The goal of local SEO is to appear at the top of search results when potential customers search businesses like yours in their area. Ultimately, local SEO helps achieve top rankings so more people can find, contact, and visit your local business.

First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you’ll have the opportunity to win a position in the local SEO 3-pack — earning you additional SERP real estate besides your organic ranking.

Wondering how to rank at the top of search results? Keep reading for our list of local SEO services, designed to boost your online rankings.

Want to speak with a Yroc strategist before reading on?

We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:

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(903) 300-LEADS

WHAT'S INCLUDED

Deliverables below included in all fully managed local SEO services

Features Included For Every Location

AGENCY EXPERTISE
Dedicated local SEO expert
Access to Yroc agency representatives
ON-PAGE LOCAL SEO
Local keyword research for 5 products or services
Titles and meta descriptions (for 5 keywords per location)
Address added to current website page(s) (if applicable)
Quarterly SEO copy or GMB posts with locally-optimized terms
hCard microformat/schema HTML tags addition to address on website
CITATION MANAGEMENT
Automatic citation claiming and management across our in-network citations, including:
- Google My Business
- Bing
- Apple Maps
- Facebook
Google My Business setup/optimization
Google My Business address matching
Facebook business page setup or review
Facebook check-ins/verification of location
Setup of citation software and import of citation information for every location, including:
- Business details and description (SEO Optimized)
- Business name, logo, and cover image
- Hours of operation, phone number, website, address
- Payment methods
- Social media links
- 4 supporting business images uploaded (images provided by client)
Active citation data management on 40+ local business websites
Updates by Yroc team to location citation information as needed
Reporting on citations built per location
REVIEW MANAGEMENT
Notifications for reviews/social interactions across all tracked profiles
Positive reviews can be automatically added to your website
CUSTOM REPORTING
Monthly reporting calls
Monthly local SEO reports, including:
- Profile views
- Website visits from local profiles
- Phone calls
- Direction requests
- Monthly reporting of local rankings
- Rising and declining keywords
- Google local rankings
- Bing/Yahoo search rankings
Wrap-up report with data for all locations

What is the importance of Local SEO?

You might ask, “Why is local SEO important?” if you’re not familiar with SEO. We’ll discuss a few reasons why local SEO is so crucial in the following paragraphs.

Yroc Consulting offers a long list of services, and it’s hard to imagine how all of them will integrate to benefit your business. Your local search engine optimization campaign will positively impact your business.

Over the past year, the number of searches including “near me” has grown twofold. In turn, this means that having an easier way to locate local businesses is becoming increasingly popular.

Furthermore, 72% of consumers who performed a local search on a search engine visited a store within five miles. Thus, local SEO gives even more reason to optimize your website since it shows that consumers make decisions based on location and how nearby they are to a business offering what they’re looking for.

Local SEO is the best way to ensure your business appears in search results for your target audiences.

Here are some of the other benefits of local SEO as well as some reasons to adopt local SEO services:

 

The importance of local SEO # 1: It’s measurable

The benefit of local SEO is that it is trackable, so you’ll get constant updates on the progress of your campaign.

You can track your local SEO performance using platforms like Google Analytics and other web analytics platforms so you can edit things that aren’t benefitting your campaign.

In addition, the fact that local SEO can be tracked is an important factor for testing, learning, and growing your campaign over time.

 

The importance of local SEO # 2: Google My Business results look incredible

A local business must first and foremost be competitive in the search engine results. In addition to your organic ranking, local SEO offers the opportunity to land a spot in the local SEO 3-pack.

A map pack appears on top of search results, so your business will be visible right away.

 

The importance of local SEO # 3: It increases traffic to your website

Due to the fact that you will be visible on search engine results pages, you will see an increase in traffic to your website.

GMB profiles allow users to view reviews that customers have written about your business and provide direct access to your website.

By making your website so easy to find online, you will see an increase in website traffic.

 

The importance of local SEO # 4: It attracts foot traffic to your physical location

In addition to bringing more foot traffic to your location, local SEO solutions will increase online visibility.

A large number of people search for “restaurants near me” with the intention of visiting a nearby restaurant. This gives you the opportunity to show up in search results and entice them to your physical location.

 

The importance of local SEO # 5: It allows you to beat your competition

The map pack won’t include your competitors if they don’t claim their businesses in Google My Business.

However, you can easily get ahead of your competitors by claiming your GMB page.