Most companies see SEO as either their magic formula or their magic bullet.

Even though they hope that SEO will resolve all their companies’ web challenges in the short term, the process of performing SEO remains a mystery to them. Search engine optimization is really just a part of an overall online strategy that maximizes your website’s search traffic.

With Yroc Consulting, a Texas SEO company, increasing organic search traffic for our company’s clients is our business’s ultimate goal.

Pay-per-click advertisements certainly have their place, but organic (unpaid) search traffic is more valuable than paid click ads. Here’s why:

There is an overall Cost Advantage.

Cost advantage is the most obvious benefit of organic search traffic. A PPC campaign will ensure that your company’s links are seen by potential customers. However, you could wind up spending a lot of money on clickthroughs over time. When you implement sound SEO principles, the cost-per-click for organic search traffic is zero, giving your company an advantage over competitors that are stuck in the pay-per-click world.

High rankings prove your businesses Credibility.

Our advocacy of organic traffic is based on credibility. The question is no longer about who pays for traffic – companies that take an exclusively paid approach are often behind the curve in terms of credibility and presence in the market. We solidify your firm’s online presence and reputation by targeting organic traffic.

Knock your Competition out of the game.

You also need to consider organic search traffic because, when chased aggressively, it can effectively block the online presence of your competitors. If you invest more time and energy into improving organic search traffic, your site appears higher in search rankings, pushing competitors down the list.

A Combined Approach can reach everyone online.

Internet users are not alike. Search engines are preferred by some people; paid ads are clicked by others. Businesses should therefore combine organic search traffic with paid advertising as part of a cohesive online marketing strategy.

Yroc Consulting specializes in organic search traffic optimization and lead generation for business websites. Getting organic traffic is essential to your company. Our team understands its importance. Increasing your company’s overall online visibility and search rankings is our mission.