Organic Traffic &
Search Rankings


Often, business owners state that they hope to rank high for their target keywords. Although this may seem like an unrealistic expectation, they’re right to say this, since they know that claiming the top spot in the SERP (Search Engine Results Page) increases your SEO CTR like nothing else. Research reveals that the first five organic results account for 67.60% of clicks in Google. 2021 is the right time to invest in your organic marketing strategy.

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Organic Search Click Through Rates: The Numbers Never Lie

Studies indicate that “71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks. On the first page alone, the first five results account for 67.60% of all the clicks, and the results from 6 to 10 account for only 3.73%.

According to most searchers, organic results are preferred over paid results. Paying for Google Ads alone does not guarantee higher CTRs, as evidenced by the CTR figures above. It’s not just because we are one of the top Texas SEO companies we can say that.

In many studies, it has been shown that your business needs to hold a prominent organic position in the results, specifically page one, to capitalize on the traffic and organic clicks to your website.

Where does that leave us? 15 % of all traffic – Going to the Google Paid Ads (PPC), or trying a different search. It’s either that or giving up.

As such, SEO campaigns from a reputable SEO Company are nearly always more cost effective than investing time and money in your own campaign.

Want to speak with a Yroc strategist before reading on?

We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:

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(903) 300-LEADS

This Is How Yroc Ranks Your Site

With our proven search engine optimization methods mixed with a little Google Love, we bring clients to the top of page one for the keywords they desire.

Features Included For Every Location

AGENCY EXPERTISE
Dedicated local SEO expert
Access to Yroc agency representatives
ON-PAGE LOCAL SEO
Local keyword research for 5 products or services
Titles and meta descriptions (for 5 keywords per location)
Address added to current website page(s) (if applicable)
Quarterly SEO copy or GMB posts with locally-optimized terms
hCard microformat/schema HTML tags addition to address on website
CITATION MANAGEMENT
Automatic citation claiming and management across our in-network citations, including:
- Google My Business
- Bing
- Apple Maps
- Facebook
Google My Business setup/optimization
Google My Business address matching
Facebook business page setup or review
Facebook check-ins/verification of location
Setup of citation software and import of citation information for every location, including:
- Business details and description (SEO Optimized)
- Business name, logo, and cover image
- Hours of operation, phone number, website, address
- Payment methods
- Social media links
- 4 supporting business images uploaded (images provided by client)
Active citation data management on 40+ local business websites
Updates by Yroc team to location citation information as needed
Reporting on citations built per location
REVIEW MANAGEMENT
Notifications for reviews/social interactions across all tracked profiles
Positive reviews can be automatically added to your website
CUSTOM REPORTING
Monthly reporting calls
Monthly local SEO reports, including:
- Profile views
- Website visits from local profiles
- Phone calls
- Direction requests
- Monthly reporting of local rankings
- Rising and declining keywords
- Google local rankings
- Bing/Yahoo search rankings
Wrap-up report with data for all locations

Benefits of Organic SEO Search Traffic

Most companies see SEO as either their magic formula or their magic bullet.

Even though they hope that SEO will resolve all their companies’ web challenges in the short term, the process of performing SEO remains a mystery to them. Search engine optimization is really just a part of an overall online strategy that maximizes your website’s search traffic.

With Yroc Consulting, a Texas SEO company, increasing organic search traffic for our company’s clients is our business’s ultimate goal.

Pay-per-click advertisements certainly have their place, but organic (unpaid) search traffic is more valuable than paid click ads. Here’s why:

 

There is an overall Cost Advantage.

Cost advantage is the most obvious benefit of organic search traffic. A PPC campaign will ensure that your company’s links are seen by potential customers. However, you could wind up spending a lot of money on clickthroughs over time. When you implement sound SEO principles, the cost-per-click for organic search traffic is zero, giving your company an advantage over competitors that are stuck in the pay-per-click world.

 

High rankings prove your businesses Credibility.

Our advocacy of organic traffic is based on credibility. The question is no longer about who pays for traffic – companies that take an exclusively paid approach are often behind the curve in terms of credibility and presence in the market. We solidify your firm’s online presence and reputation by targeting organic traffic.

 

Knock your Competition out of the game.

You also need to consider organic search traffic because, when chased aggressively, it can effectively block the online presence of your competitors. If you invest more time and energy into improving organic search traffic, your site appears higher in search rankings, pushing competitors down the list.

 

A Combined Approach can reach everyone online.

Internet users are not alike. Search engines are preferred by some people; paid ads are clicked by others. Businesses should therefore combine organic search traffic with paid advertising as part of a cohesive online marketing strategy.

 

Yroc Consulting specializes in organic search traffic optimization and lead generation for business websites. Getting organic traffic is essential to your company. Our team understands its importance. Increasing your company’s overall online visibility and search rankings is our mission.