A search result’s organic CTR is simply the number of clicks a result receives, divided by how many times it appears on a search engine result page (also known as “impressions”). Calculating your organic CTRs can assist in determining just how valuable each rank position is to your site, since no rank is created equal. Furthermore, you can estimate organic web traffic – for example, a drop from position two to eight may result in a 40 percent drop in traffic for a keyword. There are over 270 million visitors per month......
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Content, Search Engine Optimization |
March 12, 2022
New For ’22: User Behavior + Search Intent
As of 2022, this will be the year when you will put a higher emphasis on the user’s search intent and behavior over anything else. As people’s search intents and...
Content, Search Engine Optimization |
February 17, 2022
New for ’22: Passage Indexing
Google announced a new algorithm called Passage Indexing recently. If you haven’t heard about it, listen up! You can benefit from using Passage Indexing if you’re like us and have...
Hyper-Local SEO |
January 11, 2022
Local Search Results are Recalibrated by Google Algorithm Update
Google rolled out an algorithm update in December 2021 that has proved to be the most significant local search update in the past several years. Google confirmed the update a...
Hyper-Local SEO, Internet Marketing Tips & How-tos |
November 13, 2021
25 Google My Business Hacks for Better Ranking
Google My Business is a wonderful tool. Leads will come pouring in if you are able to dominate the local market. However, one day, you check it… and all of...
Internet Marketing Tips & How-tos, Search Engine Optimization |
October 9, 2021
Best Marketing Books You Need To Read
It is likely that one of the best marketing books on this list will change and improve the way you market. A list of best-books in marketing would likely include...
![The Essential SEO Content Writing Checklist [12-Points]](https://yrocconsulting.com/wp-content/uploads/2021/09/The-Essential-SEO-Content-Writing-Checklist2-420x280.jpg)
Content |
September 11, 2021
The Essential SEO Content Writing Checklist [12-Points]
Chances are, if you are in the business of writing, SEO, or lead generation, or if you have explored digital marketing for your business, you’ve probably heard the term ‘SEO...
Search Engine Optimization |
April 10, 2021
A Beginner’s Guide to Understanding SEO Keywords
What are Keywords (and Keyword Intent)? Search engines deliver a list of relevant web pages on a Search Engine Results Page (SERP) when an individual searches on a search engine...
Lead Generation, Web Design & Development |
March 13, 2021
The Best WordPress Popup Plugins [2021]
The Best Word Press Popup Plugins Popup plugins for WordPress let you get the most out of your site. Your website, your brand, and your services can increase the return...
Internet Marketing Tips & How-tos |
February 13, 2021
How to Get Google to Instantly Index your new Digital Storefront
If Google doesn’t index your website, you will be invisible – you won’t show in any search questions. Subsequently, you won’t get any organic traffic. We’ll help you sort out...
![New To SEO? [Updated 2021]](https://yrocconsulting.com/wp-content/uploads/2021/01/seo-420x280.jpg)
Hyper-Local SEO, Search Engine Optimization |
January 9, 2021
New To SEO? [Updated 2021]
Are you considering SEO but feeling a little queasy? As a professional SEO company with multiple SEO professionals staffed, we help companies make their sites better adhere to Google’s algorithms...
Internet Marketing Tips & How-tos, Search Engine Optimization |
December 12, 2020
2021 Google Ranking Factors: Core Web Vitals
Ranking Factor Background Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part...
Web Design & Development |
November 14, 2020
Help Your Website Move Toward ADA Compliance
All public-facing websites should evaluate and consider compliance with ADA laws related to their industry. That is, your website should aim to be accessible to users with a disability. Failure...
Backlinks, Hyper-Local SEO |
October 10, 2020
How To Leverage Google Drive for Your Site (Authority Stack)
Leverage Google and all the FREE services they provide with Authority Stacking! A Google Authority Stack, or Google Drive Stack, is when Google products like Docs, Sheets, Forms, Slides, etc....
Content, Internet Marketing Tips & How-tos, Lead Generation |
September 12, 2020
Increase Your CTR by 38% [New Research]
Take a look at this very interesting industry study done by HubSpot and Outbrain regarding click-through rates (CTR). These two powerhouse marketing agencies teamed up to analyze 3+ million headlines....
Internet Marketing Tips & How-tos, Lead Generation |
August 8, 2020
5 Quick Idea Generators: The Best Inspiration for your Headlines
This is a followup to a previous post about creatively writing headlines. We had a number of people let us know that although the information is good, most running agencies...
Lead Generation |
July 11, 2020
7 Pillars to a Successful Lead Generation Campaign
In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These...
Search Engine Optimization |
June 13, 2020
Super Simple Blog Ping Trick for WordPress
After the keyword research and competitive analysis, you just spent 3 hours writing a great blog for your website – with a 10-minute snack break and a two 5-minute potty...
Search Engine Optimization |
May 9, 2020
Our Headline Formula List You Can’t Write Without
Page titles and headlines are key in the world of search engine optimization; using the proper keywords and the E-A-T method are both incredibly important. So let’s add to that...
Search Engine Optimization |
April 11, 2020
How Does Google Rank A Website?
It’s interesting to watch the ranking priority changes Google makes after various core updates. Google threw a huge update at us on May 4th- right in the middle on their...