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The Role of Truth and Transparency in Online Marketing

Upholding Biblical Principles in a Digital World At Yroc Consulting, (and possibly your business as well) the role of truth and transparency cannot be understated. Charles Colson wrote in his book How Now Shall We Live: “Advertisers devote huge budgets to hiring psychologists to probe the human psyche and pinpoint our deepest needs and longings. Then they craft seductive images and phrases designed to hook us, to beguile us into thinking that buying their product will satisfy those fundamental needs. And since those deepest needs are religious, what ads really trade on......

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