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7 Pillars to a Successful Lead Generation Campaign

In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These interested sections of customers are referred to as leads. What is a lead? A lead is a person from your target audience who has in some way shown interest in your business’s products or services. In simpler words, it is a person who is more likely to convert with some amount of pursuing and nurturing. For example: When you get a cold......

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