In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These interested sections of customers are referred to as leads. What is a lead? A lead is a person from your target audience who has in some way shown interest in your business’s products or services. In simpler words, it is a person who is more likely to convert with some amount of pursuing and nurturing. For example: When you get a cold......

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