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Evaluating competitor backlinks

Researching your competitors’ organic rankings is a great way to build your own link-building strategy or figure out what they’re doing. Ranking signals aren’t the only thing that matters, but links are still one of the biggest (if not the biggest). If you want to find out what works for your competitors, you’ll probably pick those that rank particularly well for your target queries. One thing to keep in mind: Pick your peers (sites in your vertical or niche). Stay away from big websites (big box stores, Wikipedia, etc.) that play in......

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