Google rolled out an algorithm update in December 2021 that has proved to be the most significant local search update in the past several years. Google confirmed the update a few weeks ago. In its usual understated manner, Google described the update as “a rebalancing of various factors we consider when generating local search results.” For local searches, proximity, relevance, and prominence all play a role. Although Google does not disclose the exact weighting of each factor, it is clear that proximity has become more important as part of the rebalancing. This......

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