Google rolled out an algorithm update in December 2021 that has proved to be the most significant local search update in the past several years. Google confirmed the update a few weeks ago. In its usual understated manner, Google described the update as “a rebalancing of various factors we consider when generating local search results.” For local searches, proximity, relevance, and prominence all play a role. Although Google does not disclose the exact weighting of each factor, it is clear that proximity has become more important as part of the rebalancing. This......
Hyper-Local SEO, Search Engine Optimization |
January 9, 2021
New To SEO? [Updated 2021]
Are you considering SEO but feeling a little queasy? As a professional SEO company with multiple SEO professionals staffed, we help companies make their sites better adhere to Google’s algorithms...
Internet Marketing Tips & How-tos, Search Engine Optimization |
December 12, 2020
2021 Google Ranking Factors: Core Web Vitals
Ranking Factor Background Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part...