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Tag: headlines


Take a look at this very interesting industry study done by HubSpot and Outbrain regarding click-through rates (CTR).  These two powerhouse marketing agencies teamed up to analyze 3+ million headlines. Their goal? To figure out WHY people click on certain titles. One of their findings really stood out: They found that titles with [brackets] or (parentheses) got 38% more clicks than titles without them. Here’s an example from the study: A Look Inside Digital Storefront’s Evolution [Interview]   Why Does This Work? So, why does this work? According to the authors of......

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