What are Keywords (and Keyword Intent)? Search engines deliver a list of relevant web pages on a Search Engine Results Page (SERP) when an individual searches on a search engine such as “calendar”, “pizza toppings”, “women running shoes”, or “best BBQ restaurant near me”. If the query is a single word or a phrase, it’s referred to as a “keyword” and it acts as a magnet for linking you to webpages with authoritative and relevant content to the keyword’s intent. The intent of your keyword determines your search intent. Shorter single-word keywords......

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