Wake Up Skinny teamed up with Yroc Consulting to boost their digital presence through SEO, content, and Google profile optimization—driving more traffic, better engagement, and stronger local visibility.
Explosive 405% Jump
in Engagement
+405%
Increase in Website Engagement
+84%
Growth in New Users in Just 30 Days
Background
Dr. Kenny is a Philadelphia-based medical weight loss doctor offering physician-supervised weight loss programs, including Phentermine, B12 and Lipotropic injections, and modern weight loss solutions like Semaglutide. With a competitive market and rising demand for trusted, affordable weight loss solutions, Wake Up Skinny partnered with Yroc Consulting to increase digital visibility and drive qualified leads through SEO, analytics insights, and content optimization.
The Problem
Wake Up Skinny had a solid foundation as a trusted provider of medical weight loss services in the Philadelphia area, but their online visibility didn’t reflect the quality of care they provided. The clinic was missing out on search traffic from potential new patients who were actively searching for solutions like “weight loss clinic near me” or “semaglutide Philadelphia.” Their Google Business Profile saw a nearly 40% drop in interactions compared to the previous year, and their most valuable keywords were underperforming.
Despite having effective services and a loyal patient base, they lacked traction for location-based and treatment-specific keywords. Additionally, many secondary service pages were receiving low traffic, with limited engagement on key pages like “Contact Us,” which meant they were likely losing potential leads at the moment of conversion. Without a focused SEO strategy or content targeting plan, the website was not ranking well for many of the high-converting local searches that drive real business growth.
The Solution
To turn things around, Yroc Consulting launched a comprehensive SEO and content optimization strategy tailored to Wake Up Skinny’s market and goals. We began by identifying high-intent keywords and optimizing existing content to better align with what patients were searching for, especially local and treatment-specific terms like “phentermine clinic near me” and “medical weight loss clinic Philadelphia.” We enhanced technical SEO elements across the site, including metadata, internal linking, mobile performance, and page load speeds. Our team also revamped underutilized pages and gave them clearer conversion paths to capture leads. Simultaneously, we optimized their Google Business Profile, which helped improve their visibility in map and local pack results.
Results
The results of the campaign were both immediate and impressive. Over time, Wake Up Skinny saw a 405% increase in user events, indicating a dramatic improvement in how visitors were engaging with the website. At the same time, new users surged by 84%, bringing in over 1,200 new visitors, many of whom were actively searching for weight loss services in the Philadelphia area. The number of active users grew by 69.3%, proving that not only were more people visiting the site – they were staying, exploring, and interacting with key content.
Wake Up Skinny also ranked for over 50 new keywords, including 5 in the top 3 positions, which helped them show up more frequently for searches like “journey weight loss clinic,” “prescription weight loss program near me,” and “weight loss near me now.” On the local side, their Google Business Profile was shown 13,578 times in search results, and they received over 3,600 searches for “phentermine” alone. These results translated into consistent, qualified leads – generating 50–100 email inquiries per month and positioning the clinic for long-term digital growth.