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I see duplicate content on my B4U site

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Understanding Duplicate Content

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.

You may notice some text in your B4U websites copied across your domains. It’s important to understand that duplicate content occurs all the time- in menus, footers, and CTA’s. Knowing what Google is looking for vs. what Google sees as a placeholder is key to understanding if you have duplicate content.


Numbers and Pages Broken Down

Each B4U has approximately 3,500-4,000 words of cornerstone content that is verified unique through Copyscrape. Similar content that recurs across multiple domains has unique City, State, Industry, Site Name, and Phone Numbers added to increase the exclusivity.

Unique content will appear on:

  • 6 specific content pages
  • 1 about us page

We encourage all B4U clients to do content modification and addition for SEO purposes, and this can include changing the wording for some content you may find similar to other pages you manage.



If you find duplicate sentences on your page that are not cornerstone content, remember that duplicate content on a site is not grounds for action by Google unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.