What is AMP and why do I need it?

An Accelerated Mobile Page (or AMP, for short) is a project from Google and Twitter designed to make really fast mobile pages. At its essence, it’s basically a stripped-down form of HTML, a diet HTML if you will.  But fundamentally, it’s an HTML page designed to be super lightweight and critically designs really fast loading.

We optimize your pages for mobile users. However, if the mobile browser pages aren’t loading quickly, that’s a hiccup that can discourage users from enjoying your content. Enter Accelerated Mobile Pages. Your website is formatted to meet AMP requirements for mobile-friendliness and load speed.

Why does my site need to be AMP-optimized?

In a nutshell, pages that are AMP-optimized rank better and faster and they most certainly convert more mobile page visitors into customers. According to Google, the AMP plugin cut download time between 15% and 85%, in initial tests.

What makes AMP so fast?

The whole platform is designed just for pure readability, pure speed. Things such as images don’t load until they’re scrolled into view, and scripts such as the forms on your site won’t display.

AMP has become part of our mobile content strategy.

You can learn more about AMP optimization here: https://amp.dev