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The Best WordPress Popup Plugins [2021]

The Best WordPress Popup Plugins

The Best Word Press Popup Plugins

Popup on a lead gen websitePopup plugins for WordPress let you get the most out of your site. Your website, your brand, and your services can increase the return on your investment. For lead generation, these strong CTAs can make a world of difference in converting users to leads. I will discuss the best WordPress pop-up plugins I have used, as well as a method for choosing which is best for you.

You can increase your site’s efficiency with popup plugins for WordPress.

The popup makes your message more engaging and conversions higher. There’s a lot you can do with them, including upselling, driving newsletter sign-ups, etc.

Using a WordPress popup plugin increases the ROI on your website, in your branding, and in your products and services.

My methodology for choosing the right WordPress popup plugin for your needs will show you the best WordPress popup plugins.


#1 – Ninja Popups — The Best For Customization

Ninja Popups

In 2012, Ninja Popups was first released and has regularly been updated with new features, like ad popups and integrations with the latest email systems. Popups can now be created and controlled from your browser.

Ninja Popups integrates seamlessly with WordPress and WooCommerce, allowing you to customize your theme without coding. The popup editor gives you over 65 preset themes to customize. These themes work great on any device, no matter what device it is.

Ninja Popups gives a detailed analysis of how my site performs. You can easily perform A/B testing with Ninja Popups when you’re trying out its features. It also enables you to create more-targeted ads by providing useful analytics of their performance.

Your popups will be even more effective with page-level targeting. The plugins integrate with MailChimp, Constant Contact, Freshmail, and HubSpot to maximize sales conversions.

You can also integrate Ninja Popups with:

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • Pinterest

Search engines load pop-ups faster because of the script and graphics. It is easy to add awesome popups without bogging down your site.

Licenses start at $24 and come with six months of support. Additional opt-in bars, widgets, and theme packs are available if you want even more features. Buy Ninja Popups.


#2 – Green Popups — Best Time-Saver

Green Popups

Previously named Layered Popups, Green Popups gives you the flexibility to build layered popups that feature easy drag-and-drop functionality. You can choose more than 1,000 different fonts if the animation isn’t enough to catch a user’s eye.

If you have a limited amount of time, you can also use the plugin’s more than 200 templates.

Among other options, you can trigger a pop-up with:

  • Website load
  • Scrolling
  • Website exiting
  • Inactivity
  • Adblocker use
  • Clicking on certain links

Having your own popups allows for many variables, so A/B testing is extremely important. My favorite feature about Green Popups is that the service allows unlimited A/B testing. The campaigns show you how your popup is performing, so you can test, refine, and choose the popup that’s right for the audience and your goals.

Regular licenses start at $21 and include six months of support. Extended licenses are $105. With time-saving features, this plugin is a good value for subscription prices. Buy Green Popups​.​


#3 – Optinly — Best for Businesses on a Budget


It enables businesses and marketers to better generate leads and sales. Although it is a premium plugin, it’s still an excellent deal for its features and functionality.

You can use Optinly’s popup forms, including:

  • Fullscreen overlays
  • Spin the wheel popups
  • Floating bars and sidebars
  • Exit-intent popups
  • Notification popups

All of the plugin’s popup templates can be customized with the integrated popup builder. A lot of stuff can be edited, including the font, the font color, and the background image. Test and determine what works best for your audience by editing CTA button text, size, and color.

With advanced triggers, you can choose how and when your popups appear, including time-based and exit triggers.

In addition to targeting by page and device, Optinly has many options. Also, you can display popups based on user interaction, and push popups with conditions for increased conversions.

This plugin works with email marketing providers including HubSpot, ActiveCampaign, MailChimp, ConvertKit, etc. Your sales and marketing campaigns will be easier and more efficient with it.

Optinly is great because of the value it offers. You don’t need to sign up with a credit card, and it has all the features:

  • 9 templates
  • 3 types of popup forms
  • Exit-intent technology
  • Integration with all email service providers
  • Standard support
  • An analytics dashboard

A business may use the free plan to get started, and it includes all of the plugin’s best features. Subscribers on our free plan have access to premium features for 14 days, so they can decide which package works for them and their business.

With the Growth Plan, a business grows at a cost of $25 per month billed monthly or $20 per month billed annually. These plans are still very affordable, plus they have things like priority support and a detailed analytics dashboard. Up to five sites can be used with it.


#4 – Elementor Pro — Best For Beginners

Elementor Pro

A popular choice for beginners, Elementor Pro lets you build popups using drag-and-drop. Designing with the visual builder is easy, and you’ll be done quickly without being overwhelmed.

If you don’t want to design a popup from scratch, you can download more than 100 templates. When you customize templates, including Elementor widgets like login forms, countdown timers, buttons, opt-ins and more is easy.

Several popups can be created with Elementor Pro:

  • Notification bars on the top or bottom of your screen
  • Full-screen overlays
  • Modal popups
  • Fly-ins
  • Slide-ins

Those features extend to both triggers and targets. The popups can be tailored for a particular genre, page, format, tag, and more, so you can make them highly relevant for your audience segment. A pop-up may also be activated by time, scroll, click, inactivity, or exit intent, giving you full control over your popups’ performance.

The subscriptions are tiered. While a free plan is available, it doesn’t include the popup maker functionality. For one site, the Personal membership costs $49 per year and includes three widgets, 320 templates, and ten complete template kits. The unlimited options in that subscription are very useful if you are just starting out with popups.


#5 – Popup Maker — Best For Detailed Targeting

Popup Maker

This popup tool is can be found on Yroc Lead Generation websites. A popup targeting tool such as Popup Maker allows you to automate the process. Popup Maker is not only easy to use, but it offers you a variety of targeting and triggering options that other plugins don’t.

You can target audience segments using Popup Maker cookies. There are countless ways to use this functionality. When viewers convert by completing a pop-up, a cookie can be set up to prevent another popup from displaying to them.

Popups can also be targeted by:

  • User
  • Device
  • Content-type, like posts or pages
  • Referral
  • Query parameter

The included advanced conditions give you options that go beyond the standard targets. The custom targets are one of the best features PopUp Maker offers as they allow you to be creative and tailor the user experience exactly the way you want it. You can use 26 different advanced targeting options to display a popup only to some visitors:

  • From a certain site
  • From a search engine
  • Who clicked on a Facebook ad
  • Who is using a certain browser
  • Who has viewed your pricing page?

Popup Maker has a simple editor where you can use an array of options. If you need help, you’ll find expert support.

Prices begin at $87 for one site. Three sites on the Grow Plan cost $147 a year, while five sites on the Optimize Plan cost $247 a year and are WooCommerce ready. You’ll get unlimited popups, branding, and impressions if you buy a Popup Maker plan. You get a 100% money-back guarantee for 30 days, so you can buy with confidence.



Popups in WordPress are extremely versatile, and many options are available. These are the plugins that I think are best because they are highly customizable and have plenty of templates.

A range of price points, there’s something here for any business:

  • Ninja Popups — The Best For Customization
  • Green Popups — Best Time-Saver
  • Optinly — Best for Businesses on a Budget
  • Elementor Pro — Best For Beginners
  • Popup Maker — Best For Detailed Targeting

All of the popup plugins we recommend in this guide are great, so no matter if you’re just getting started with popups or need something that works across multiple sites.


We live in SEOville, USA, drink only from the fountains that produce the highest ROI, and dine on warm leads. Our goal is to help Optimizers, Agency Owners, Freelancers, Single Moms, Corporation Owners, and you through the complex world of internet marketing.

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